The head of talent at Songtradr Inc. (Songtradr), faced a critical decision: How could momentum be sustained for Balance the Mix, an initiative addressing gender inequality in the music industry? Following two successful events, expectations were rising from both internal and external stakeholders. Meanwhile, Songtradr Talent, a new artist search platform she helped create, had the potential to reshape how brands connected with artists. With limited resources and mounting pressure, decisions were required whether to prioritize expanding Balance the Mix globally or to focus efforts on internal transformation, both key to driving systemic change in an industry resistant to disruption.
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