Weathering the Off-Season: The Future of Uttarkashi’s Hotel Industry
商品編號：W45860
出版日期：2025/10/22
再版日期：
商品來源：
商品主題：Human Resource Management; Sustainability
商品類型：Case (Field)
涵蓋議題：tourism;hospitality;sustainability;employment
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Accommodation & Food Services
事件年度：2024
In October 2025, the newly elected president of Hotel Association Uttarkashi in the beautiful yet fragile landscape of Uttarkashi, India was grappling with the region’s economic and environmental challenges. Uttarkashi’s tourism-driven economy was highly dependent on a narrow six-month window (May to November) aligned with pilgrimage to sacred sites. The surge in tourists during this peak period tended to drive short-term profits, but it also overburdened local infrastructure, degraded the ecology, and left workers unemployed during the harsh off-season. Discussions on the various dilemmas the association was facing revolved around one major issue. Should the association build up its economic resilience by investing in expanding year-round tourism offerings (e.g., adventure, wellness, ecological, rural tourism) or just continue optimizing six-month seasonal pilgrimage tourism for higher, but short-lived, returns? The association’s president had to weigh all options to ensure a thriving economy for his members, inclusive growth for the association, preserved ecological integrity, and a safeguard for the spiritual identity of the region.
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