Sahkar Taxi: Will a New Co-Operative Succeed in a Competitive Market?
商品編號：W45858
出版日期：2025/10/06
再版日期：
商品來源：
商品主題：Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Cooperative business models;Platform company;Ride-hailing;Government
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：India
產業：Transportation and Warehousing
事件年度：2025
In March 2025, the Ministry of Cooperation announced the launch of Sahkar Taxi, a first-of-its-kind co-operative–based ride-hailing platform in India. Unlike existing private players such as Ola and Uber, Sahkar Taxi promised zero commissions, driver ownership, and a socially responsible mobility alternative. The Ministry, supported by leading national co-operatives, now faced a critical decision: how to scale the platform effectively while staying true to co-operative values, navigating market competition, and avoiding operational pitfalls? The Ministry had several options to consider—partnering with driver unions, running a values-driven campaign, expanding in tier-2 and tier-3 cities, or offering diverse ride formats in metros. With dissatisfaction with the existing players in India’s ride-hailing industry running high, how should Sahkar Taxi disrupt the market to provide a more equitable and socially responsible alternative?
教學手冊：Sahkar Taxi: Will a New Co-operative Succeed in a Competitive Market? - Teaching Note
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