Madras Spice: The Expansion Dilemma—Scale Up or Stay Niche?
商品編號：W45847
出版日期：2025/10/15
再版日期：
商品來源：
商品主題：Accounting; Marketing
商品類型：Case (Field)
涵蓋議題：cvp analysis;break even analysis;brand prism;marketing ROI
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Accommodation & Food Services
事件年度：2024
Madras Spice, a restaurant founded in 2018 in Lucknow, Uttar Pradesh, was known for its authentic South Indian cuisine. The company recorded total sales revenue of ?4.2 million in fiscal year (FY) 2024, a 10 per cent increase from FY 2023 to FY 2024. Although business seemed stable, the founder, Gaurav Saxena, was feeling pressure. Despite the steady growth and a loyal customer base, rising competition, increasing operational costs, and limited capital were creating pressure. In July 2024, with his year end results now complete, Saxena wondered if he should respond by maximizing the restaurant’s niche appeal or expand with a second outlet at the airport.
教學手冊：Madras Spice: The Expansion Dilemma—Scale Up or Stay Niche? - Teaching Note
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