Tech-Tailor: Scaling Customization in the Age of Technology
商品編號：W45755
出版日期：2025/09/30
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：effectuation;general environment;coopetition;business model canvas;strategy;strategic choices;Tech-Tailor
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：India
產業：Other Services
事件年度：2025
This case explores the journey and strategic dilemmas of Tech-Tailor Solutions Private Limited, an Indian custom tailoring start-up. Starting with men’s garments in Bangalore, it expanded into women’s wear, business-to-business, international, sustainable, and business-to-government-to-business segments. Facing intense competition, the team evaluated four strategic options to boost customer engagement: artificial intelligence-powered support, augmented reality/virtual reality fitting tools, a subscription model, and strengthening the online-to-offline experience.
教學手冊：Tech-Tailor: Scaling Customization in the Age of Technology – Teaching Note
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