This case revolves around Katara Cultural Village (Katara), a prominent cultural destination in Doha, Qatar, as it reassesses its strategic marketing direction following the fluctuating visitor patterns observed between 2020 and 2024. Drawing from time-series data and ARIMA forecasting, its management team confronts a dilemma: Should Katara shift from an event-driven visibility model to a unified institutional branding strategy? The case presents a rich narrative on data-driven visitor analysis, audience segmentation, and regional benchmarking, ultimately culminating in a strategic crossroads: to evolve Katara into a flagship cultural brand or continue leveraging its programming diversity to engage segmented audiences.
看看哪些人也有訂購？