As dawn broke over Kolkata—a city steeped in tradition and vibrance—Pritam Biswas reviewed delivery metrics that told a story of unconventional success. Biswas was city head of BigBasket Daily (BBDaily), a new vertical focused on delivering essential items like milk, bread, eggs, snacks, and fresh produce to customers’ doorsteps each morning. By mid-2020, Kolkata’s BBDaily operations broke even with 11,000 daily orders, defying projections and outperforming other cities. Although BBDaily’s subscription-based model for delivering essentials before sunrise faced logistical and market trust challenges, Biswas prioritized business sustainability over scale. Kolkata’s unique cultural ecosystem and Biswas’s adaptive leadership offered a rare win. But could this success be replicated elsewhere without compromising service quality or operational viability?
看看哪些人也有訂購？