LVMH Moet Hennessy Louis Vuitton SE (LVMH), formed in 1987 through the merger of Louis Vuitton and Moet Hennessy, established itself as a global leader in luxury goods. However, the proliferation of counterfeit products in both the primary and resale markets posed a significant threat to the brand’s integrity. These counterfeit goods undermined consumer trust and eroded the exclusivity that defined luxury brands. Blockchain technology, with its ability to securely track goods from production to sale, emerged as a viable solution to authenticate products and rebuild consumer confidence. LVMH faced the challenge of not only adopting blockchain but also integrating it effectively to protect its legacy and maintain its competitive edge in an increasingly digital world.
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