Google Gemini: Fast Following ChatGPT and Dodging DeepSeek
商品編號：W44325
出版日期：2025/06/13
再版日期：
商品來源：
商品主題：Information Systems; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：generative AI;technology leadership;5 Forces;fast follower;first mover strategies
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：United States
產業：Information; Media & Telecommunications
事件年度：2025
In March 2025, the chief executive officer (CEO) of Google LLC, Sundar Pichai, was faced with a sobering reality: Gemini, Google’s generative artificial intelligence (GenAI) chatbot, was struggling to stand out in an increasingly crowded and commoditized market. A podcast featuring the CEO of a competing AI company highlighted the diminishing differentiation among GenAI chatbots, noting that even early innovations were being quickly replicated. Google had launched its first GenAI chatbot, Bard, shortly after ChatGPT, the market disruptor and leader, appeared, but Gemini’s offerings lagged ChatGPT and faced growing pressure from cost-effective challengers like DeepSeek R1. For an organization intending to be at the forefront of the AI frontier, Pichai had to ensure that Gemini and Google came out on top in this battle for supremacy. At a strategic crossroads, Google’s CEO has to decide how to get Gemini out from the leader’s shadow, counter the emerging threats, and establish itself as the market leader in the GenAI chatbot space.
教學手冊：Google Gemini: Fast Following ChatGPT and Dodging DeepSeek - Teaching Note
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