The National Hockey League (NHL) faced growing pressure to address discontent among fans and stakeholders over the league’s perceived lack of progress on financial and environmental goals. The NHL Green program, launched to showcase the league’s sustainability efforts, was at the centre of criticism, prompting questions about whether its measures were sufficient. The NHL must consider the league’s options: investing in renewable energy for venues, prioritizing community-based programs, or altering its sponsorship portfolio. Any decision needed to maintain financial neutrality while rebuilding fan confidence in the NHL’s commitment to sustainability.
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