Red Bull Racing, a high-profile Formula 1 (F1) motorsport team, was gearing up for the beginning of the 2024 season. With increased viewership and scores of new fans due to the Netflix docuseries Drive to Survive, F1 was enjoying a surge in popularity. Red Bull Racing’s star driver was the favourite to win the upcoming season-opening race in Bahrain. But then the scandal hit: On February 5, 2024, news broke that Team Principal Christian Horner had been accused of “inappropriate and controlling behaviour” by a female staff member. Amid the controversy of the ongoing investigation, leaked messages, team infighting, and the loss of the important demographic of female fans, Red Bull Racing had to decide: Should they fire Horner or keep him?
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