Ccilu: Strategic Transformation in Circular Economy
商品編號：W43780
出版日期：2026/02/02
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：circular economy, sustainability
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Taiwan
產業：Manufacturing
事件年度：2023
Operating within the circular economy (CE) sector, Ccilu specialized in transforming waste materials into high-value products such as footwear. Despite earning B Corporation certification and winning awards for its sustainable products, it struggled to compete in the saturated footwear market. The company’s shareholders were supportive of sustainability initiatives, but they still sought a clear and tangible path toward long-term profitability. In 2023, as Ccilu explored strategic transformation, it faced key challenges: how to leverage its technological strengths, address stakeholder expectations, and navigate the environmental, social, and governance (ESG)-driven CE industry. This case examines Ccilu’s business situation and how it could use ESG frameworks to balance sustainability, profitability, and competitive positioning.
教學手冊：Ccilu: Strategic Transformation in Circular Economy - Teaching Note
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