The Royal Belgian Football Association: Designing a Sustainability Strategy
商品編號：W43741
出版日期：2025/10/23
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：Diversity, Equity, and Inclusion (DEI);Sports;Stakeholder engagement;Corporate Social Responsibility
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Belgium
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
The Royal Belgian Football Association (RBFA), which managed football in Belgium, had been recognized as a sustainability leader within European football. However, despite its commitment and structured approach, evidenced by the Because We Care sustainability strategy, challenges remained in generating public awareness, forging commercial partnerships, and measuring impact. In February 2025, the RBFA’s sustainability director and its social and environmental sustainability adviser set out to examine the RBFA’s sustainability strategy and propose actionable recommendations to strengthen it. Specifically, they needed to decide how to 1) fully integrate its sustainability strategy into Belgian football, 2) use different measurement methods capturing both qualitative and quantitative progress, and 3) better engage commercial partners with the RBFA’s sustainability initiatives.
教學手冊：The Royal Belgian Football Association: Designing a Sustainability Strategy - Teaching Note
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