In September 2024, Shiv Kumar Goyal, founder of QuikDox, faced a strategic challenge. His start-up had gained traction in the regulatory technology (RegTech) space by offering a fully digitized will creation platform, solving a critical issue of unclaimed inheritance assets. Despite its growing traction and early success, the company faced significant challenges, including limited resources, complex legal frameworks surrounding electronic wills, and the threat of competitor imitation. Should QuikDox double down on RegTech or pivot to financial technology for more opportunities? With regulatory challenges and competitive risks mounting, Goyal had to decide: stay the course or redefine the company’s strategic direction.
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