Haumana Bars: Navigating Social Entrepreneurship
商品編號：W43610
出版日期：2025/10/20
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：mission drift;scaling;stakeholder engagement;sustainability
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2024
Haumana Bars, founded in 2017 by Sidi Ba and Guillaume Bourque, was a Montreal-based, socially innovative company driven by a social mission. It specialized in producing ethically sourced energy bars containing a special superfood: the baobab fruit, ethically sourced from a women’s co-operative in Senegal. As the company engaged with suppliers and investors, it confronted diverging interests, such as the pressure to adopt individual packaging for its bars, which created tension with the company’s environmental concerns.
In March 2024, the company’s founders were presented with an opportunity to grow the company through national distribution, but to pursue the opportunity, the founders needed to consider the tensions between scaling operations, sustainability, and maintaining their social entrepreneurship.
教學手冊：Haumana Bars: Navigating Social Entrepreneurship - Teaching Note
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