Taylor Swift: Decoding China’s Entertainment and Media Industry
商品編號：W43484
出版日期：2025/05/08
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Creative industry;Media and entertainment;Design;Culture;Internationalization
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
The Eras Tour, Taylor Swift’s sixth concert tour, set records in the global entertainment industry. Kicking off in Glendale, Arizona, on March 17, 2023, and concluding in Vancouver, British Columbia, on December 8, 2024, the tour covered an astonishing 149 shows across five continents. With projected earnings of a record-breaking US$2.165 billion by the end of 2024, this phenomenal success underscored Swift’s ability to connect with diverse audiences through a strategic combination of artistic design, innovative storytelling, exceptional fan engagement, and the use of digital platforms. As the tour continued its historic run, it raised important questions about its broader impact: How could Swift sustain her success while expanding into new regions, particularly into China’s large and growing entertainment and media industry? What strategies should Swift’s team adopt to connect with her large fan base in China and achieve success in the market?
教學手冊：Taylor Swift: Decoding China’s Entertainment and Media Industry - Teaching Note
補充材料：