This case examines the entrepreneurial journey of the owner of Legends Barbershop (Pty) Ltd. (Legends), from cutting hair in the streets of Eldorado Park, South Africa, to scaling his barbershop into a global brand with over 70 locations across multiple countries. The strategic, operational, and branding challenges involved in transitioning from a successful local business to an international enterprise while maintaining community engagement and brand authenticity are highlighted in the study of this company. The case is focused on international scaling models that can be used in an entrepreneurial business.
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