Bhawna Nirmal—head of business development at the Agri-Entrepreneur Growth Foundation, the agri-entrepreneur (AE) program of Syngenta Foundation India (SFI)—was responsible for training 100,000 eligible AEs by 2030, up from the 11,000 active AEs in May 2023. But in a recent critical project, there were challenges in achieving the number of AEs trained by the targeted date. SFI usually expedited the selection process to achieve project-level milestones, but this could have resulted in AEs with poor-quality work who ultimately dropped out, became inactive, had unsatisfactory on-site performance, or became commercially inclined over time. The central question Nirmal faced was whether she should change the structure of the program or compromise on the target.
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