Founded in Noida, India, in 2016, Addverb Technologies Limited evolved into a global robotics leader, delivering innovative warehouse automation solutions across multiple continents. As the company expanded rapidly into markets including the United States, Australia, Germany, the United Arab Emirates, and the Netherlands, it maintained a leadership philosophy grounded in trust, fairness, and empathy. However, recurring employee performance issues emerged, dividing the co-founders on how best to respond. Some advocated for respectful terminations with fair compensation to preserve a meritocratic culture, while others emphasized supporting employees to improve and stay aligned with the organization’s founding values. Chief executive officer Sangeet Kumar confronted a pivotal decision—how to align his team and chart a path forward that upheld Addverb’s values while ensuring sustained performance. The situation highlighted the broader organizational challenge of managing talent and performance in a high-growth environment while maintaining the company's core leadership principles.