Huy Vu, CEO of TEKCOM Corp. (TEKCOM), faced a critical decision regarding the future of the company’s kitchen cabinet business. TEKCOM, a leading plywood manufacturer in Vietnam, had diversified into the kitchen cabinet industry and targeted the US market amid disruption from the COVID-19 pandemic. The case provided insights into TEKCOM’s plywood and kitchen cabinets operations, highlighting growth challenges, market uncertainties, and operational complexities. Coming out of COVID-19, the company had to decide whether to continue investing in the kitchen cabinet business or exit it to focus on its core plywood segment.
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