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Boeing: Ready for Takeoff?

Olivier Bouclier

商品編號:W43188
出版日期:2026/02/25
再版日期:2026/04/01
商品來源:
商品主題:General Management/Strategy; Strategy
商品類型:Case (Pub Mat)
涵蓋議題:corporate governance;board strategy;board oversight;board accountability;board effectiveness;board composition;board committees;board chair;CEO succession;governance reform;safety governance;risk governance;compliance oversight;crisis governance;stakeholder trust;reputation recovery;aerospace safety;737 MAX;strategic turnaround;governance failures
難易度:5 - MBA/Postgraduate
內容長度:13 頁
地域:United States
產業:Manufacturing
事件年度:2025

In January 2025, Claire Fontaine, a partner at an investment bank, was evaluating the possible acquisition of a significant stake in The Boeing Company (Boeing). But the two 737 MAX fatal crashes in 2018 and 2019 continued to legally and financially plague the US aircraft manufacturer. Over three decades, Boeing had shifted toward prioritizing profit over safety, and short-term shareholder value–driven decisions had hindered long-term technological and safety investments. To decide whether her bank should move forward with acquiring a stake in Boeing, Fontaine needed to determine if Boeing’s new board and leadership could reestablish the company’s credibility with its employees, customers, and shareholders.

教學手冊:Boeing: Ready for Takeoff? - Teaching Note
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