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Homestars: Constructing Future Growth

Cameron Frank, Ann C. Frost

商品編號:W43121
出版日期:2025/07/03
再版日期:
商品來源:
商品主題:Entrepreneurship; Strategy
商品類型:Case (Field)
涵蓋議題:renovation, home services, growth
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Other Services
事件年度:2020

Nancy Peterson, the founder and chief executive officer of HomeStars Inc. (HomeStars) had built her company from a start-up to Canada’s largest online home improvement network. The case takes place 10 years after its founding. Peterson needed to make a strategic decision in the next month. Should she and her team seek to raise $5 million to invest in growing the company organically through marketing or sell the business and, if they decided to sell it, when and to whom?

教學手冊:Homestars: Constructing Future Growth - Teaching Note
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