Flow Carbon Inc. (Flowcarbon), based in New York City and backed by prominent Silicon Valley venture capitalists, offered a blockchain-enabled trading platform for project developers to sell carbon credits through digital assets known as tokens. Since raising US$32 million in 2022, Flowcarbon had aimed to tap into the growing market of companies offsetting their carbon emissions through carbon credits. However, this endeavour had proved to be difficult in a highly regulated field with strong incumbents who controlled the supply of carbon credits. Thus, in June 2023, Flowcarbon’s chief blockchain officer was mulling over three strategic paths to push Flowcarbon and the frontier of financial innovation forward: move off-chain credits to the blockchain, wait for the market to change, or work with smaller carbon-credit issuers.
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