Ocean Sole: Planning an International Expansion Strategy
商品編號：W42619
出版日期：2025/06/02
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Field)
涵蓋議題：global market entry;international market analysis;sustainability-driven marketing;social enterprise business strategy;recycling and upcycling;circular economy innovation;coastal pollution solutions;environmental protection
難易度：5 - MBA/Postgraduate
內容長度：18 頁
地域：Kenya
產業：
事件年度：2024
Ocean Sole Africa Ltd., a Kenyan social enterprise, upcycles flip-flop debris from coastlines into art pieces marketed to eco-conscious consumers, blending marine conservation with community empowerment. With over three million flip-flops upcycled and artisans supported, the organization has leveraged sustainable marketing to amplify its mission. Facing local market constraints, its chief executive officer must decide where to expand internationally: Brazil, Guatemala, or Colombia. Expansion is crucial to scaling operations, reaching new consumers, and advancing Ocean Sole’s mission. Each market offers unique opportunities and challenges, requiring careful navigation of cultural fit, market potential, and environmental impact.
教學手冊：Ocean Sole: Planning an International Expansion Strategy – Teaching Note
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