Chateau des Charmes: Uncorking Brunch
商品編號：W42297
出版日期：2025/01/23
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing Management;Marketing Strategy;Tourism;Product, Promotion & Pricing;Winery Industry;Internal & External Business Conditions;Target Customer Groups;Wine & Beer - Product Launch
難易度：2 - Intro/Undergraduate
內容長度：11 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2024
In February 2024, Chateau des Charmes, a winery in Niagara-on-the-Lake, was planning the introduction of a new product offering. Beautiful Brunch would be a breakfast-themed wine and food pairing that would be offered earlier in the day. Director of hospitality, Martin Lindqvist, was aiming to generate CA$45,000 in sales from Beautiful Brunch in its first three months and needed to create a comprehensive marketing plan, including decisions on price, promotion, target market, and tie-in product offerings.
教學手冊：Chateau des Charmes: Uncorking Brunch - Teaching Note
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