Following the success of its initial efforts toward digital transformation, Vanke Port Apartment (Vanke Group’s long-term rental brand) began investing in technology to enhance its core capabilities. By continuously updating its Rental Management Planning (RMP) system, constructing marketing channels, and developing a one-click project planning function, Vanke Port established itself as an industry leader in digital technology. Furthermore, Vanke Port started to market and sell its technology systems, shifting its technology focus from reducing costs to generating revenue. Meanwhile, the company also needs to continuously evolve its technology and business model in an ever-changing environment.
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