Porsche Drive (B): Pricing Analytics
商品編號：W41876
出版日期：2025/01/10
再版日期：
商品來源：
商品主題：Marketing; Operations Management
商品類型：Supplement
涵蓋議題：
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：
產業：
事件年度：
Supplemental product to accompany product W39684.
Porsche Drive was an on-demand business model allowing customers to access Porsche cars via a monthly subscription program. Two services in the subscription program, single-vehicle and multi-vehicle (allowing flexible car swaps), both offered a comprehensive package, including insurance coverage, roadside assistance, vehicle maintenance, and within-20-mile delivery and pick-up. This case was a continuation of Porsche Drive (A): Vehicle Subscription Strategy, which provided a qualitative overview of the car subscription industry, the growth of Porsche Drive, and its successes and challenges. In this quantitative Case (B), Porsche Drive carefully examined its current pricing policy and explored potential improvements.
教學手冊：Porsche Drive (A) and (B) - Teaching Note
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