ZenOnco: Navigating Medical Business Ethics Through Cultural Diversity and Inclusion
商品編號：W41861
出版日期：2025/01/14
再版日期：
商品來源：
商品主題：Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Cultural diversity;Business ethics;Healthcare practices;communication
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：India
產業：Health Care Services
事件年度：2024
FINALIST - 2024 Fox International Case Writing Competition
In April 2024, ZenOnco, known for its successful integrative oncology platform in Mumbai, Delhi, and Bangalore, launched a new cancer hospital in Varanasi, India, led by its chief executive officer (CEO) and her co-founder. This expansion brought ZenOnco into the realm of medical treatment in Varanasi, where the company encountered unexpected cultural challenges. The CEO aimed to address these challenges by advocating for early cancer detection, treatment, and supportive care, while positioning ZenOnco as a trusted partner. The question remained: How could ZenOnco effectively bridge these cultural gaps and ensure patients could access necessary care with dignity and support?
教學手冊：ZenOnco: Navigating Medical Business Ethics Through Cultural Diversity and Inclusion - Teaching Note
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