In July 2024, Avenue Supermarts Limited (DMart), a leading Indian retail chain, maintained its stance against entering the ultra-fast delivery market. The company’s success had traditionally come from its competitive pricing and discount strategy rather than from convenience-focused rapid delivery services. This position was challenged when the chief executive officer of a competitor predicted that his quick-commerce company’s revenue would surpass that of DMart within 18–24 months. As the retail giant faced mounting pressure from quick-commerce players, it had to find ways to grow while staying true to its core value proposition of low prices. While DMart’s decision to avoid ultra-fast delivery might reflect its operational strengths, the company needed innovative approaches to meet evolving customer expectations. How could DMart adapt its successful physical retail model to thrive in the digital ecosystem while maintaining its competitive advantage in pricing?
看看哪些人也有訂購？