Volkswagen Group: Embracing the Era of Generative AI
商品編號：W41556
出版日期：2024/12/13
再版日期：2025/02/03
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Pub Mat)
涵蓋議題：Artificial intelligence;Generative AI;Corporate venturing;Digital transformation;Automotive industry;Disruptive innovation
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：
產業：Manufacturing
事件年度：2024
The Volkswagen Group (VW Group) unveiled its vision, “NEW AUTO – Mobility for generations to come,” in 2021, setting the goal of becoming a prominent provider of sustainable mobility by focusing on e-mobility, digitalization, and autonomous driving, while prioritizing environmental, social, and governance factors, regional markets, and effective financing for the transformation. As of 2024, the VW Group had recognized the potential of generative artificial intelligence (AI) in the automotive industry, particularly in areas such as manufacturing, autonomous vehicles, and data analytics. Despite the promise of AI, challenges surrounding governance, compliance, transparency, and talent management needed to be effectively addressed for successful adoption and implementation by the VW Group.
教學手冊：Volkswagen Group: Embracing the Era of Generative AI - Teaching Note
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