Just a few months after the chief executive officer of Meta Platforms Inc. (Meta) announced the launch of Threads—Instagram’s text-based conversation app—Meta found itself embroiled in a major legal battle. In October 2023, a coalition of 33 states in the United States sued Meta, accusing the company of contributing to the youth mental health crisis. With a portfolio of ambitious and promising future projects, Meta needed to decide how to ethically balance the use of powerful algorithms and artificial intelligence while safeguarding youth. What strategies should be employed to navigate the complex international regulatory landscape regarding the privacy, health, and safety of youth? How could the company restore its public image?
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