Effectuation During Conflict: Entrepreneurial Thinking to Provide Humanitarian Aid in Ukraine
商品編號：W40240
出版日期：2024/10/30
再版日期：
商品來源：
商品主題：Entrepreneurship; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：effectuation, entrepreneurship, Ukraine
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Ukraine
產業：
事件年度：2024
By October 2024, Andriy Nemyrovskyy, the chief executive officer and co-owner of Regno Italy UA LLC had spent 10 years growing his company into western Ukraine’s largest importer and distributor of food products and wine from around the world. As news of Russia’s invasion of Ukraine spread on February 24, 2022, Nemyrovskyy and his wife Marianna mobilized Regno staff members and hundreds of volunteers to rapidly create and scale a new organization called the Volunteering and Help Center. The new organization would receive, manage, and distribute aid to people in need throughout Ukraine. However, as the war dragged on, the flow of international aid and support gradually dwindled and Nemyrovskyy considered shutting down the Volunteering and Help Center. As a potential solution to the desperate need for funding, Nemyrovskyy created Mylanka, a social enterprise designed to provide financial support to the Volunteering and Help Center. Could the new business help the Volunteering and Help Center maintain its attention and focus on providing aid, by engaging partners and collaborators to join the effort?
教學手冊：Effectuation During Conflict: Entrepreneurial Thinking to Provide Humanitarian Aid in Ukraine - Teaching Note
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