FamilyMart: Business Addressing LGBTQ+ Issues in Japan
商品編號：W39824
出版日期：2025/01/23
再版日期：
商品來源：
商品主題：Human Resource Management; Marketing
商品類型：Case (Field)
涵蓋議題：Diversity, DEI, LGBTQ+, Japan, retail
難易度：4 - Undergraduate/MBA
內容長度：6 頁
地域：Japan
產業：Retail Trade
事件年度：2024
Founded in 1973 and operating over 16,000 stores in Japan and 7,000 overseas, FamilyMart Co. Ltd., was one of Japan’s leading convenience store chains and a staple in Japanese retail. In 2017, FamilyMart embarked on a journey to integrate diversity, equity, and inclusion initiatives in its corporate strategy. One of the company’s key strategies was to create value for employees and customers through initiatives that supported LGBTQ+ issues. At the end of 2024, following the success of introducing occasional rainbow-themed products and implementing various internal measures for employees, Ray Adachi, the chief marketing officer of FamilyMart, was revisiting FamilyMart’s rainbow initiatives, evaluating their success and exploring options for advancing the company’s commitment to address social issues. Should FamilyMart continue to expand its product line or explore alternative strategies to further its commitment to social responsibility?
教學手冊：FamilyMart: Business addressing LGBTQ+ issues in Japan - Teaching Note
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