Saudi Arabia: Transforming the Tourism Experience
商品編號：W39450
出版日期：2025/05/02
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：resurgence of China’s domestic tourism;Host countries with destination planning;Saudi development of tourist destination;Challenges of hosting Chinese tourists
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：Saudi Arabia
產業：Arts; Entertainment; Sports and Recreation
事件年度：2024
In May 2024, the global tourism industry was experiencing a significant recovery, with international tourism projected to surpass pre-pandemic levels. According to the World Tourism Organization, around 1.3 billion tourists visited foreign destinations in 2023, representing 88 per cent of pre-pandemic figures. Factors such as the resurgence of Chinese outbound tourism, improved air connectivity, and the recovery of Asian markets contributed to this growth. Saudi Arabia, recognizing the importance of Chinese tourists, set ambitious targets to attract them and aimed to host 5 million Chinese visitors. To achieve this, Saudi Arabia focused on enhancing guest experiences with personalized services, efficient energy management, and innovative technologies like augmented reality and virtual reality. At the fifty-third St. Gallen Symposium in May 2024, Gloria Guevara Manzo, chief special adviser at the Saudi Ministry of Tourism, emphasized the significant role of Chinese tourists in driving global tourism’s recovery. Given these shifting dynamics, could Saudi Arabia become a prime destination for Chinese tourists? What strategies should a decision-maker like Manzo devise to realize this vision?
教學手冊：Saudi Arabia: Transforming the Tourism Experience - Teaching Note
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