Meal’d: Sustaining a Lunch Subscription Business
商品編號：W39101
出版日期：2024/12/19
再版日期：
商品來源：
商品主題：Entrepreneurship; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Food and beverages industry;Gender equality, diversity, and inclusio;Entrepreneurial intention;Business model canvas and Value proposit
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：India
產業：Accommodation & Food Services
事件年度：2021
In January 2021, the founders of Meal’d, a lunch subscription service based in Kerala, India, were waiting in a cafe to meet with a potential new business partner. They took off their masks and recalled their first meeting in the same cafe, which had led to the beginning of Oru Pothichoru (later renamed Meal’d) in 2017. Now, three years later, their idea had prospered; however, it had reached a standstill with the onset of the pandemic in 2020. The operations of the company had stopped completely in August 2020, and since then, the founders had been struggling to pay employee salaries. Prior to the pandemic, they had been on the verge of obtaining a sizable investment to expand into cities in neighbouring states. But with the recent drastic changes in the business ecosystem, they simply needed money to stay afloat. The founders had been deliberating over the possible alternatives for survival to pitch to the potential partner. Were they back to square one, or could they sustain the brand?
教學手冊：Meal’d: Sustaining a Lunch Subscription Business - Teaching Note
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