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Vasenapoli: The Millet Crusade

Manoj Gour Chintaluri, Chandana Valluripalli, Joseph Paul

商品編號:W38647
出版日期:2024/11/09
再版日期:
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Field)
涵蓋議題:Blue Ocean Strategy;Category Creation;New Product Development;Stage Gate Model;Entrepreneurship;Frugal innovation
難易度:5 - MBA/Postgraduate
內容長度:9 頁
地域:India; Philippines; United Kingdom; United States
產業:Other Services
事件年度:2023

Vasenapoli revolutionized healthy eating with its millet-based delicacies crafted with the founder Chittem Sudheer’s mother’s expertise. Inspired by his travels and a passion for wellness, Sudheer embarked on a journey to create a sustainable and nutritious dining experience in Visakhapatnam, Andhra Pradesh, India. Vasenapoli emerged in 2016 as a beacon of innovation through meticulous recipe development and prototype testing, offering diverse millet dishes and exotic chutneys to delight customers. Despite challenges with ingredient sourcing and consistency, Sudheer’s dedication and strategic approach propelled Vasenapoli to success, carving a niche in the culinary landscape. Seven years later, a few new competitors around the city with similar offerings had cropped up, and the quest for the next strategic move was troubling Sudheer.

教學手冊:Vasenapoli: The Millet Crusade - Teaching Note
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