During the COVID-19 pandemic, SATA CommHealth, a Singapore-based social enterprise, made several strategic decisions in order to turn itself around, sharpen its organizational purpose, and reformulate its organizational strategy. SATA’s new strategy enabled it to secure a significant public contract in 2022, giving it a mandate as a primary care provider for migrant workers. As SATA’s financial performance stabilized, the board and the management were confronted with the next strategic dilemma: On the one hand, the organization could align itself with the national movement focusing on preventive care and population health; on the other, it could attempt to establish new capabilities to provide chronic disease care for an aging populace or dialysis care to a rapidly growing population of persons with end-stage kidney failure. Which course should SATA take to fulfill its mission of promoting lifelong health and serving the community in Singapore?
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