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Boeing: A Strategy Map Perspective on Resolving a Safety Crisis

Arpita Agnihotri, Saurabh Bhattacharya

商品編號:W38355
出版日期:2024/06/08
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:strategy map;safety crisis;outsourcing;re-integration;strategic choice;self-audit;self-report
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States
產業:Manufacturing
事件年度:2024

In March 2024, Boeing Company’s (Boeing) chief executive officer, Dave Calhoun, and chair of the board, Larry Kellner, announced their departure from the company by the end of 2024. Their resignations came in part owing to several safety issues experienced by Boeing’s 737 Max aircraft, and the decline of Boeing's market capitalization owing to internal and collaborative problems with suppliers like Spirit AeroSystems and regulators. Experts advised reintegrating Spirit AeroSystems with Boeing and considering filing for bankruptcy for the commercial division or nationalizing. How can Boeing resolve both leadership and operational challenges? Should it reintegrate Spirit AeroSystems? What strategic choices can Boeing pursue?

教學手冊:Boeing: A Strategy Map Perspective on Resolving a Safety Crisis - Teaching Note
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