Dalton Kreiss founded Maguey Melate in 2018 to bring authentic, traditionally crafted mezcal from small producers in Oaxaca, Mexico directly to consumers. In early 2024, he faced fierce competition from cheaper, mass-produced alternatives. Maguey Melate's mission-driven model, focusing on authenticity, sustainability, and social responsibility had garnered success but now confronted the need to either adjust to compete with rivals, maintain its ethos despite challenges, or cease operations.
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