BluSmart: Redefining Geographic Boundaries
商品編號：W37446
出版日期：2025/05/30
再版日期：
商品來源：
商品主題：Economics & Public Policy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：BluSmart, geographic advantage, strategy
難易度：4 - Undergraduate/MBA
內容長度：19 頁
地域：India
產業：Other Services
事件年度：2024
BluSmart Tech Pvt Ltd (BluSmart), a successful ride-hailing start-up in Gurugram, India, had faced the normal challenges of setting up a new sustainability-focused business but had managed to overcome several trials through its unique value proposition. BluSmart had revolutionized the ride-hailing business model by maintaining an all-electric-vehicle cab fleet, adopting an asset-heavy model of operations, and choosing to operate only in select locations. However, in September 2022, to allay investor fears that this strategy might not facilitate sufficient growth, BluSmart’s co-founder had to chart a new course to help the firm maximize profits and minimize costs amid fierce competition in India’s ride-hailing market. He could scale up BluSmart’s operations in its current locations, expand to other larger cities, or enter smaller cities. Which option would he choose?
教學手冊：BluSmart: Redefining Geographic Boundaries - Teaching Note
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