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Hancock Prospecting: Stakeholder Tensions with Netball Australia

Clare Burns

商品編號:W37308
出版日期:2024/03/07
再版日期:
商品來源:
商品主題:General Management/Strategy; Organizational Behaviour/Leadership
商品類型:Case (Pub Mat)
涵蓋議題:stakeholder theory, ethics, sponsorship;sport;sustainability;negotiation;finance logic
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Australia
產業:Mining; Quarrying; and Oil and Gas Extraction
事件年度:2022

In October 2022, the chair of Hancock Prospecting Pty. Ltd. was negotiating a sponsorship partnership worth AU$15 million with Netball Australia, which was $7 million in debt. Netball Australia had just announced that Donnell Wallam would join the national team as the third ever Indigenous Australian player on the Diamonds team. However, in 1984, the founder of Hancock Prospecting Pty. Ltd. had stated on national television, “I would dope the water up so that they [Indigenous Australians] were sterile and would breed themselves out in the future.” This made the proposed partnership particularly controversial. Wallam and other players raised concerns about the proposed sponsor, considering the founder’s racist statement. In addition, some players wondered publicly if taking money from a fossil fuel mining organization would be consistent with the association’s environmental values. The sponsorship deal raised a considerable amount of media and public attention. Wallam stated she was only interested in playing netball at the elite level to make her Indigenous community proud, but some observers were accusing her of putting the critical $15 million sponsorship deal at risk. What would be the best way forward for the partnership between Hancock Prospecting Pty. Ltd. and Netball Australia?

教學手冊:Hancock Prospecting: Stakeholder Tensions with Netball Australia - Teaching Note
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