您選擇的商品

Body Shop: In Search of a Corporate Parent to Revive the Brand

Arpita Agnihotri, Saurabh Bhattacharya

商品編號:W37303
出版日期:2024/07/19
再版日期:
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Pub Mat)
涵蓋議題:corporate parenting;acquisition intention;brand revival;why good companies go bad;private equity firms;e-retail;sustainable beauty products
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada; United Kingdom; United States
產業:Retail Trade
事件年度:2024

In early 2024, The Body Shop International Ltd. (Body Shop) filed for administration, the UK equivalent of a bankruptcy. Aurelius Group (Aurelius), a private equity firm, owned Body Shop and, soon after acquiring it, filed for Body Shop’s bankruptcy. Experts have criticized private equity firms for destroying the value of firms, especially in the retail industry. The FRP Advisory Group (FRP), which Aurelius appointed to oversee the administration, asserted that it was “exploring all options to take the business forward.” The British high-street fashion chain Next was intending to acquire Body Shop. Experts also recommended that Body Shop appeal to younger shoppers to compete with companies like Lush and other competitors that offered a similar value proposition as Body Shop. Should FRP have considered selling the restructured Body Shop to Next or back to Aurelius? Which company could provide better corporate parenting advantages? How could Body Shop be revived?

教學手冊:Body Shop: In Search of a Corporate Parent to Revive the Brand - Teaching Note
補充材料: