TAQA Snacks: Impact, Resilience, and Profitability
商品編號：W37194
出版日期：2024/08/19
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：strategy;resilience;impact;developing countries;growth;scaling;internationalization;sustainability
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Lebanon; Saudi Arabia; United Arab Emirates
產業：Manufacturing
事件年度：2022
After five years abroad, Soumaya Merhi, a Lebanese German entrepreneur, returned to Lebanon in 2013 with the goal of introducing superfoods to the Middle East. Despite limited resources, she launched TAQA Snacks (TAQA) in 2017, prioritizing sustainability alongside financial growth. By 2018, TAQA had seen remarkable 400 per cent growth, established a dedicated team, and ingrained its socio-environmental values. However, Lebanon’s severe economic crisis in 2019, compounded by COVID-19 disruptions, posed significant challenges. Despite setbacks, Merhi remained dedicated to her values and commitment to sustainability, investors, employees, and vision.
教學手冊：TAQA Snacks: Impact, Resilience, and Profitability - Teaching Note
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