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MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery

Neil Maltby

商品編號:W37041
出版日期:2024/06/17
再版日期:
商品來源:
商品主題:Entrepreneurship; Sustainability
商品類型:Case (Field)
涵蓋議題:Entrepreneurship;Growth;Sustainability
難易度:2 - Intro/Undergraduate
內容長度:10 頁
地域:Canada
產業:Accommodation & Food Services
事件年度:2023

Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their farm-based brewery, MacKinnon Brothers Brewing Company. After nearly 10 years of operations, the MacKinnons were faced with a growth challenge. Should they leverage their farm brewery brand and grow its distribution beyond the local region? Or should they “dig in” on their local farm concept and explore more sustainable growth options in the food and beverage tourism industry?

教學手冊:MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery - Teaching Note
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