The Tata Group took over control of the loss-making state-owned Air India and the airlines it operated it operated from the Government of India on January 27, 2022. The Tata Group now faces financial performance issues and lags behind one of the leading aviation industry front-runners in India in terms of market share. The re-acquisition of Air India also brought about challenges of how to amalgamate three diverse cultures to make a single Tata Group culture, and how to inculcate the Tata Group’s values to turn Air India profitable. What should Air India do if employees are not integrated with Tata Group culture? Air India leadership is weighing its various options and pondering whether to integrate three airlines and become one of the prominent airlines in the country and the world, or operate them autonomously as economy or premium airlines without amalgamating the diverse cultures.
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