In May 2023, the Canadian Competition Bureau launched an investigation into greenwashing allegations by Greenpeace Canada, an international environmental agency group, against Pathways Alliance, a coalition consisting of the six largest Canadian oil sands companies with a shared goal of achieving net-zero emissions by 2050.It is now October 2023. As a representative of the Bureau, you are tasked with assessing whether Pathways engaged in greenwashing by exaggerating its commitment to carbon-reduction efforts while ignoring significant emissions from the consumption of its product. The response must consider the Bureau’s role in protecting and promoting fair competition and ensuring consumers’ right to accurate information.
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