The executive director of Meals on Wheels London (MOWL) was struggling with a lack of volunteers to deliver meals to the not-for-profit organization’s customers. MOWL provided nutritional support for adults with disabilities and older people who required short-term or long-term assistance. Several options were under consideration to mitigate the volunteer issue. These included using new, state-of-the-art computer software to allocate volunteers more efficiently; running a volunteer recruitment campaign; and hiring paid delivery drivers to supplement MOWL’s volunteers. The executive director needed to make a quick decision to present at a fast-approaching board meeting where any necessary funding would need to be approved.
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