MITTI Social Initiatives Foundation: Scaling New Heights
商品編號：W36926
出版日期：2025/03/02
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：social enterprise, DEI, business model,;person with disability, social impact
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：India
產業：Other Services
事件年度：2024
In 2017, a woman with no background in business management or entrepreneurship, started a new venture called MITTI Social Initiatives Foundation in Bengaluru (also known as Bangalore), India. The nonprofit organization was driven by the passion for diversity, equity, and inclusion of its founder, who had a determination to overcome challenges and a drive to learn. The organization was run by a team of mainly women from diverse backgrounds and was managed by employees who were largely from lower socio-economic strata and had physical disabilities, intellectual disabilities, or mental health conditions. Despite its young age, the organization was able to reorient its strategy during the COVID-19 pandemic to launch several new business verticals. In fact, after the pandemic, the company accelerated its organizational momentum and opened eight new cafes in 2022 and 12 more in 2023. The founder, however, had to think and act strategically to increase the venture’s impact on livelihood and inclusion by achieving growth, without diluting the organization’s informal and caring culture.
教學手冊：MITTI Social Initiatives Foundation: Scaling New Heights - Teaching Note
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