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Exploring the Last Five Kilometers Travel Business: Liu Feng’s Opportunity

Yongfa Li, William Wei, Etayankara Muralidharan, Yang Xiao, Yufan Hou, Zhirong Duan

商品編號:W36887
出版日期:2024/06/08
再版日期:2024/07/08
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:entrepreneurship;marketing
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:China
產業:Transportation and Warehousing
事件年度:2022

This case examines the innovation path in the entrepreneurial journey of Liu Feng, founder of Nanjing Kuickwheel Intelligent Technology Co., Ltd. (Kuickwheel), a high-tech company established in 2014 in China’s Jiangsu Province. Aspiring to become a provider of short-distance travel solutions with advanced software and hardware, Kuickwheel was committed to building a user-preferred travel mode with a 5 km range. In 2022, Liu was considering the best way of addressing intrapreneurship processes to develop Kuickwheel’s next generation of products to take advantage of the opportunities presented in the smart travel market. Liu was a serial entrepreneur and had created several previous businesses. How could this experience help him identify and realize the next electric scooter opportunity?

教學手冊:Exploring the Last Five Kilometers Travel Business: Liu Feng’s Opportunity - Teaching Note
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