In January 2024, Ben & Jerry’s Homemade Holdings Inc. (Ben & Jerry’s), a subsidiary of Unilever, was facing several critical decisions. It had been over a year since the company had been sued by its independent board about the company’s decision to sell its Israeli business to a long-time licensee in that country. That situation was resolved with the court ruling against the independent board. However, guiding principles had to be developed to prepare for similar situations in the future. Specifically, the Ben & Jerry’s management team had to work with its independent board to help avoid such incidents from reoccurring. Ben & Jerry’s also had to achieve a balance among the perspectives and demands from various stakeholders, which were sometimes in conflict with each other.
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